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Ad company to take down poorly placed billboard | News

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Ad company to take down poorly placed billboard

GRAND RAPIDS (WZZM) -- An advertising company responsible for two poorly placed billboards says they'll take down one of the images as soon as possible.

A WZZM 13 crew noticed the set of signs next to eastbound I-96 near Coopersville on Thursday afternoon. The gun image on one billboard appears to be pointing at the child on the other ad.

Both clients tell 13 On Your Side they had no idea about the oversight, but "Harvest Gathering" says its ad had already expired.

WZZM 13 called Lamar Advertising. The company's territory manager says the billboards were put up before the Sandy Hook shootings, but the placement was a clear mistake. He says the Harvest Gathering ad was left up because the billboard space had not been re-sold.

The territory manager says a crew will be taking down the Harvest Gathering ad early Friday morning.